100th anniversary

"Celebrating its 100th anniversary, Bertolini is a modern multibrand retailer based in Turin, Italy. The store has come a long way from its humble beginnings as a handmade boutique, creating hats and boxes for clothes in 1923. For this special occasion, I was tasked with designing the graphics for the celebration and was inspired by Paolo Bertolini, the grandson of the founder. Paolo is known for his energetic and relentless spirit, often seen riding his bike around the city. This energy is reflected in my design, which features the number 100 combined to form the shape of a bicycle. The quote "It is the unknown around the corner that turns the wheels" was added to capture Paolo's adventurous spirit and to symbolize the journey Bertolini has taken over the last 100 years."